What should a product sales card be like for an online store
Jan 22, 2024 3:19:08 GMT -5
Post by account_disabled on Jan 22, 2024 3:19:08 GMT -5
Why are stores so puzzled by the supply of goods? This mannequin with a bag from the latest Prada collection, a new model of Adidas sneakers in the most prominent place, a light accent on the just released iPhone... The answer is simple: this way the visitor will surely notice the product, become interested and buy it. Why do online store owners often abandon product cards? One or several simple photos, a description of parameters copied from a competitor, a single lead-generating button - with such a design you definitely shouldn’t expect high conversions. The product card should be selling, and not just “be”. In a competitive e-commerce environment, you need to use this tool 100%. Let's find out more specifically: what is a product card; how to develop a sales pitch for your store; what to fill it with to be sure to attract attention. Let’s consolidate the information with a selection of successful examples.
What should an ideal product card consist of? Let's look at the example of an online clothing store A little theory right away. A product card is a combination of visual and text content, a set of descr B2B Email List iptions, clickable buttons, sections for choosing colors, sizes, etc. Each element performs its own function and is added depending on whether it is really useful for the client. Cards have several tasks at once: catch the attention of a store visitor; motivate to make a purchase or view related products; tell about promotional offers; raise the resource in search results; answer the buyer’s question about why he needs to buy it. The famous marketer and writer Brian Eisenberg claims that every person who is thinking about buying is motivated by one question: “What is the benefit for me (why do I need this)?” This is why the product card design needs to be presented in such a way that the visitor gets answers.
Let's look at the main components and examples of a product card for an online clothing store. Name The name can be placed directly above the photo or slightly to the right of it. Write briefly whose brand it is, what is included in the product item. In our case, we see the Alana brand and below the name “Suit: jacket and trousers Alana”. Name Tip: Don't be afraid to make long titles if necessary. The user must understand what specific product he is currently considering. Breadcrumbs and article number “Breadcrumbs” are the path along which the visitor went from the main page to the product card. It looks like this: bread crumbs The breadcrumb option makes it easier for customers to return to the previous or another page in the chain. That is, he just came from the catalog to the product card, looked at it, and then can return and continue to get acquainted with the assortment. It is very comfortable. Article – product code.deo content. It is more relevant for positions such as smartphones, smart watches, laptops, etc.
What should an ideal product card consist of? Let's look at the example of an online clothing store A little theory right away. A product card is a combination of visual and text content, a set of descr B2B Email List iptions, clickable buttons, sections for choosing colors, sizes, etc. Each element performs its own function and is added depending on whether it is really useful for the client. Cards have several tasks at once: catch the attention of a store visitor; motivate to make a purchase or view related products; tell about promotional offers; raise the resource in search results; answer the buyer’s question about why he needs to buy it. The famous marketer and writer Brian Eisenberg claims that every person who is thinking about buying is motivated by one question: “What is the benefit for me (why do I need this)?” This is why the product card design needs to be presented in such a way that the visitor gets answers.
Let's look at the main components and examples of a product card for an online clothing store. Name The name can be placed directly above the photo or slightly to the right of it. Write briefly whose brand it is, what is included in the product item. In our case, we see the Alana brand and below the name “Suit: jacket and trousers Alana”. Name Tip: Don't be afraid to make long titles if necessary. The user must understand what specific product he is currently considering. Breadcrumbs and article number “Breadcrumbs” are the path along which the visitor went from the main page to the product card. It looks like this: bread crumbs The breadcrumb option makes it easier for customers to return to the previous or another page in the chain. That is, he just came from the catalog to the product card, looked at it, and then can return and continue to get acquainted with the assortment. It is very comfortable. Article – product code.deo content. It is more relevant for positions such as smartphones, smart watches, laptops, etc.