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Post by sakibkhan18 on Jan 13, 2024 5:04:49 GMT -5
diagnosis Social network environments are factors external to the company and on which the company's strategies have no influence. The environments are evaluated in the country in which the social media strategy is to be designed. Some aspects of the environments that must be evaluated are: Technological environment: aspects such as Internet penetration, % of homes with computers, % of companies with computers are considered.The word strategy has a military origin and it is considered that the first book that talks about the subject is “The Art of War”, by Sun Tsu, which was written 500 years before Christ. The word strategy comes from the Greek “Stratos” which means Army and “Agein” which means driver or guide. According to this book, strategy is defined as: “The science and art of military command applied to the planning and conduct of combat operations.” A definition of corporate strategy would be:
A corporate strategy is the planning over time of resources, skills and tactics to meet the company's objectives. The steps to create a social media strategy are: Contents hide 1. Evaluation of the situation in social media marketing 1.1. Identification of the corporate and marketing strategy 1.2 Diagnosis of social networks 1.2.1. Internal diagnosis Executives Person Address and competition of social networks 1.2.2. Identification of the audience 1.2.3. Social network environment diagnosis 1.2.4. Consolidation of strengths, weaknesses, opportunities and threats of social networks 2. Definition of the target audience of marketing on social networks 3. Definition of objectives and goals of marketing on social networks 3.1. Objectives 3.2. Goals 4. Planning of social media channels and content 4.1. Determination of social media channels by objective 4.2. Creation of guidelines for writing content on social networks 4.2.1. Website 4.2.2. Blog 4.2.3. LinkedIn 4.2.4. 4.2.5. 5. Creation of the conversational plan 5.1. Generalities of the conversational plan 5.2.
Definition of periodicity of publications 5.3. Definition of the content to publish 6. Design of metrics in marketing on social networks 6.1. Metrics on the website associated with Social Networks 6.2. Company reputation metrics 6.3. Metrics on 6.4. Metrics on 6.5. Metrics in other social networks 7. Activation and management of social networks 8. Active listening 9. Evaluation and improvement plans 1. Evaluation of the situation in marketing on social networks 1.1. Identification of the corporate and marketing strategy As mentioned before, the social media marketing strategy must be aligned with the marketing strategy and the corporate strategy. In this first stage, the following must be recorded: Corporate objectives. Corporative strategy. Corporate mission and vision. Marketing objectives. Marketing strategy. Marketing mission and vision. 1.2 Diagnosis of social networks 1.2.1. Internal diagnosis and social media competition
A corporate strategy is the planning over time of resources, skills and tactics to meet the company's objectives. The steps to create a social media strategy are: Contents hide 1. Evaluation of the situation in social media marketing 1.1. Identification of the corporate and marketing strategy 1.2 Diagnosis of social networks 1.2.1. Internal diagnosis Executives Person Address and competition of social networks 1.2.2. Identification of the audience 1.2.3. Social network environment diagnosis 1.2.4. Consolidation of strengths, weaknesses, opportunities and threats of social networks 2. Definition of the target audience of marketing on social networks 3. Definition of objectives and goals of marketing on social networks 3.1. Objectives 3.2. Goals 4. Planning of social media channels and content 4.1. Determination of social media channels by objective 4.2. Creation of guidelines for writing content on social networks 4.2.1. Website 4.2.2. Blog 4.2.3. LinkedIn 4.2.4. 4.2.5. 5. Creation of the conversational plan 5.1. Generalities of the conversational plan 5.2.
Definition of periodicity of publications 5.3. Definition of the content to publish 6. Design of metrics in marketing on social networks 6.1. Metrics on the website associated with Social Networks 6.2. Company reputation metrics 6.3. Metrics on 6.4. Metrics on 6.5. Metrics in other social networks 7. Activation and management of social networks 8. Active listening 9. Evaluation and improvement plans 1. Evaluation of the situation in marketing on social networks 1.1. Identification of the corporate and marketing strategy As mentioned before, the social media marketing strategy must be aligned with the marketing strategy and the corporate strategy. In this first stage, the following must be recorded: Corporate objectives. Corporative strategy. Corporate mission and vision. Marketing objectives. Marketing strategy. Marketing mission and vision. 1.2 Diagnosis of social networks 1.2.1. Internal diagnosis and social media competition