A practical example: the Express Marketing approach
Feb 28, 2024 3:02:25 GMT -5
Post by sakibkhan51 on Feb 28, 2024 3:02:25 GMT -5
All this translated into 3 simple macro-level objectives: have optimized social channels capable of best representing the brand create a passionate community through your social content (that can be converted) establish itself as a leading publishing house in the fields of marketing, communication and innovation Now, take inspiration from what we've done Our assignment included 360° support for the brand: social media marketing strategy, editorial plan, brand identity for social media, content marketing, social media marketing, advertising and technical training for the internal team. Although all aspects are important, strategy, editorial plan and brand identity play a central role. In particular.
to create an ad hoc strategy for social channels we Morocco Phone Number asked ourselves some fundamental questions. The questions? here they are How to convince a person not to buy the Publishing House's products? What does the brand have in common with its audience? What are the levers that thanks to social media can lead to a purchase in this sector? Does what people look for in books (values, lessons, information, stories) reflect the publishing house's communication? Can people understand the values of a publishing house, as well as appreciate its offering? Once they finish a book, do they understand all the meanings behind the reading or can they find comfort from comparisons and insights? A few questions that led to a simple truth: selling stories is not enough to create, stimulate and retain a community.
The Value Proposition The micro-data supporting our assumptions allowed us to elaborate the answers to all these questions which can be summarized in two value propositions necessary for readers: " We don't simply print books, but we accompany you on your growth path "; “ Realize yourself by reading “. So, while the path to follow was clear to us right from the start in terms of positioning, in terms of identity starting from just two logos, the moodboard came almost spontaneously.
to create an ad hoc strategy for social channels we Morocco Phone Number asked ourselves some fundamental questions. The questions? here they are How to convince a person not to buy the Publishing House's products? What does the brand have in common with its audience? What are the levers that thanks to social media can lead to a purchase in this sector? Does what people look for in books (values, lessons, information, stories) reflect the publishing house's communication? Can people understand the values of a publishing house, as well as appreciate its offering? Once they finish a book, do they understand all the meanings behind the reading or can they find comfort from comparisons and insights? A few questions that led to a simple truth: selling stories is not enough to create, stimulate and retain a community.
The Value Proposition The micro-data supporting our assumptions allowed us to elaborate the answers to all these questions which can be summarized in two value propositions necessary for readers: " We don't simply print books, but we accompany you on your growth path "; “ Realize yourself by reading “. So, while the path to follow was clear to us right from the start in terms of positioning, in terms of identity starting from just two logos, the moodboard came almost spontaneously.