What aspects should you consider in your positioning?
Feb 27, 2024 0:18:14 GMT -5
Post by sakibkhan50 on Feb 27, 2024 0:18:14 GMT -5
The link with tradition Made in Italy Line & Category extensions New identity Social media The link with tradition Tassoni's heritage is not a component to be underestimated in defining the repositioning of the brand. “Two centuries of history, the tradition of distilling hydroalcoholic infusions made from cedar, respect for raw materials, a controlled supply chain and a recipe that is as secret as it is unmistakable” Since the 1970s the bottle, logo, flavour, colors and advertising have remained the same. This obviously continues to shine through in the repositioning of Tassoni, whose objective is to reread the brand's past from a contemporary perspective. Also for this reason the style recalls that of Liberty, maintaining a common thread with the brand's heritage, in addition to the continuous link with Salò and Italian spirit. Made in Italy Not many know that Cedrata Tassoni comes from a secret recipe handed down from generation to generation, based on natural aromas extracted from cedar and other citrus fruits. The cedars used come directly from Calabria – Diamante variety.
They then arrive in Salò where the historical headquarters and the Tassoni Ecuador Mobile Number List production plant are located. At the end of processing, the intact citron pulp returns to Calabria where it is used for different uses, guaranteeing full circularity of the production process and avoiding any waste with total respect for the environment. We see here a sustainable and Made in Italy supply chain , a characteristic that will continue to remain preserved even with the New Era desired by the Lunelli Group. Line & Category Extension new taxonic products In addition to the new repositioning, the Tassoni Collection will be enriched with new drinks and a new gin.
The goal is to become the "luxury Italian soft drink and a reference brand also in the world of tonics". Therefore, the most iconic product is joined by three soft drinks intended for neat consumption: a cedar tonic , an organic Chinotto and an organic Sambuco and four proposals for mixology: the Superfine Tonic, Ginger Ale, Ginger Beer and the Classic Soda. To this we must consider the new beverage proposal for Cedrata - whose recipe remains unchanged - but which is recommended to be sipped with ice and a basil leaf in the cup-shaped glass created exclusively for Tassoni, with a texture reminiscent of the famous peel of the cedar – typical of the packaging of the drink itself. And, finally, the new proposal of Gin Superfine Distilled Dry Gin Tassoni , born from the collaboration with the international champion bartender Bruno Vanzan and made with 9 selected botanicals including cedar essence. New identity Tassoni new identity
They then arrive in Salò where the historical headquarters and the Tassoni Ecuador Mobile Number List production plant are located. At the end of processing, the intact citron pulp returns to Calabria where it is used for different uses, guaranteeing full circularity of the production process and avoiding any waste with total respect for the environment. We see here a sustainable and Made in Italy supply chain , a characteristic that will continue to remain preserved even with the New Era desired by the Lunelli Group. Line & Category Extension new taxonic products In addition to the new repositioning, the Tassoni Collection will be enriched with new drinks and a new gin.
The goal is to become the "luxury Italian soft drink and a reference brand also in the world of tonics". Therefore, the most iconic product is joined by three soft drinks intended for neat consumption: a cedar tonic , an organic Chinotto and an organic Sambuco and four proposals for mixology: the Superfine Tonic, Ginger Ale, Ginger Beer and the Classic Soda. To this we must consider the new beverage proposal for Cedrata - whose recipe remains unchanged - but which is recommended to be sipped with ice and a basil leaf in the cup-shaped glass created exclusively for Tassoni, with a texture reminiscent of the famous peel of the cedar – typical of the packaging of the drink itself. And, finally, the new proposal of Gin Superfine Distilled Dry Gin Tassoni , born from the collaboration with the international champion bartender Bruno Vanzan and made with 9 selected botanicals including cedar essence. New identity Tassoni new identity