Media buzz (memes are important!)
Feb 25, 2024 1:46:38 GMT -5
Post by sakibkhan49 on Feb 25, 2024 1:46:38 GMT -5
In English buzz means buzz, like the one that has been generated around the LIDL collection in recent months on the Internet. In digital marketing, word of mouth is fundamental: it is above all thanks to chatter that these blessed shoes have become famous. Buzz also means excitement, the same that characterized the wait for the strange object of desire here in Italy. If we imagine the whole process as a swarm, memes play the part of noisy bees, the ones that make the loudest "buzz" and amplify the sound. Without memes leading the word-of-mouth game, the success of the LIDL shoes at 13 euros would not have happened and we would most likely be writing about something else now. Basically on social media people share who laughs and sometimes even buys.
After the first wave that started in July to exorcise the wait, on November 16th the second wave of memes arrived to the happiness of (almost) everyone. There are already those who have written Chinese UK Phone Number List articles to decree the funniest post on LIDL mania. Here are 3 that aren't bad: shoes-lidl-meme The principle of scarcity The rarer an asset is, the more its perceived value increases. And the desire to own that thing skyrockets when it is presented as a privilege for the few. This is the principle of scarcity. It is no coincidence that, like the big fashion houses, LIDL launches its first line of limited edition branded clothing, it does so only in some European countries and also winks at skeptics when it calls it nothing less than LIDL Fan Collection, almost as if to say "look, we created it just for you, we love you, eh!". In stores across half of Europe there is a war on the last pair, then it moves on to the web markets where many spend the month reselling LIDL shoes for 13 euros at highly inflated prices.
Well, there are those who buy them for 50, 150, 300, even 3000 euros. And why does he do it? Because scarcity is the very powerful psychological lever which, especially if combined with exclusivity, instills the fear of losing forever the great opportunity to be unique. It often works that way, even with discount sneakers. But then who are we to judge? eBay listing dated November 17th The desire for lightness We have learned that in the midst of a pandemic there is a need to laugh even more than before. For months we have been living with thousands of negative news on social networks as in offline life and we still don't know how much longer we will have. Irony is welcome in any case, even more so when it chases away fear and makes us feel part of something positive. The LIDL shoe case happened at just the right time. A marketing case that's all to laugh at then? Yes, but only in a good way!
After the first wave that started in July to exorcise the wait, on November 16th the second wave of memes arrived to the happiness of (almost) everyone. There are already those who have written Chinese UK Phone Number List articles to decree the funniest post on LIDL mania. Here are 3 that aren't bad: shoes-lidl-meme The principle of scarcity The rarer an asset is, the more its perceived value increases. And the desire to own that thing skyrockets when it is presented as a privilege for the few. This is the principle of scarcity. It is no coincidence that, like the big fashion houses, LIDL launches its first line of limited edition branded clothing, it does so only in some European countries and also winks at skeptics when it calls it nothing less than LIDL Fan Collection, almost as if to say "look, we created it just for you, we love you, eh!". In stores across half of Europe there is a war on the last pair, then it moves on to the web markets where many spend the month reselling LIDL shoes for 13 euros at highly inflated prices.
Well, there are those who buy them for 50, 150, 300, even 3000 euros. And why does he do it? Because scarcity is the very powerful psychological lever which, especially if combined with exclusivity, instills the fear of losing forever the great opportunity to be unique. It often works that way, even with discount sneakers. But then who are we to judge? eBay listing dated November 17th The desire for lightness We have learned that in the midst of a pandemic there is a need to laugh even more than before. For months we have been living with thousands of negative news on social networks as in offline life and we still don't know how much longer we will have. Irony is welcome in any case, even more so when it chases away fear and makes us feel part of something positive. The LIDL shoe case happened at just the right time. A marketing case that's all to laugh at then? Yes, but only in a good way!