Fear marketing: 3 memorable campaigns
Feb 22, 2024 3:20:52 GMT -5
Post by sakibkhan47 on Feb 22, 2024 3:20:52 GMT -5
Fear is one of the most powerful emotions we can feel, along with anger. Sometimes it can block you completely , turn you to stone, preventing you from taking action. Fear is a bit like Medusa , the Gorgon of Greek mythology who was able to petrify any person with her gaze, immobilizing them forever. Being an emotion characteristic of man and useful for his survival , exploiting it to one's advantage would be very effective. This is where fear marketing was born , based precisely on this emotion. If used correctly, this technique, also called " fear arousing appeal ", allows you to create very effective campaigns, as in the case of Apple which we analyzed in this article here . Continue reading this article to discover other very powerful campaigns! The emotion of fear has very deep roots fear Do you know that fear is among the emotions that have contributed most to the survival of humans and many other animals over the millennia? Without this, in fact, man would carry out very dangerous actions, putting his safety at risk. The biological mechanism of fear Fear is a very complex mechanism , which puts the whole body on alert and prepares it for a possible "escape".
In fact, this happens inside our body: non-essential functions at the Croatia WhatsApp Number moment, such as digestion, are "paused" or slowed down, and all attention is focused on the cardio-pulmonary system and muscles. This happens precisely to be ready to escape if the dangerous situation that the mind has detected occurs. Escape , however, is not the only reaction the body can have; this is why it is not predictable what the body will do. The other natural reactions, in fact, are that of freezing , or "freezing", and faint , or "fake death": this is the reason why sometimes, when we are scared, we are unable to act. 3 famous fear marketing campaigns As we promised you at the beginning of this article, we present you with some marketing campaigns that owe their success to the feeling of fear evoked. The exploitation of this natural and spontaneous emotion, in fact, has sometimes created very effective marketing initiatives, since fear is a useful weapon for user persuasion.
Curious to discover them all? Let's begin! SimpliSafe: Fear is everywhere It is a fact that fear is everywhere: just turn on the TV during the news to get confirmation. In fact, the quantity of negative news far exceeds that of positive news, making us restless and triggering a strong feeling of anxiety in us. In fact, if we were to take all the news we hear and read too seriously, we could remain immobilized by the fear of acting and doing something wrong. Even leaving the house could scare us. To make matters worse, SimpliSafe , a brand that deals with home safety, presented, during the 2019 Super Bowl, an advert that leverages fear. The video shows the side effects of overexposure to negative news , which frighten or terrify us, even if sometimes exaggerated or not entirely truthful. “ Fear is everywhere ” but SimpliSafe, in this case, wants to place itself on the level of those who can save the situation, at least within the walls of the house.
In fact, this happens inside our body: non-essential functions at the Croatia WhatsApp Number moment, such as digestion, are "paused" or slowed down, and all attention is focused on the cardio-pulmonary system and muscles. This happens precisely to be ready to escape if the dangerous situation that the mind has detected occurs. Escape , however, is not the only reaction the body can have; this is why it is not predictable what the body will do. The other natural reactions, in fact, are that of freezing , or "freezing", and faint , or "fake death": this is the reason why sometimes, when we are scared, we are unable to act. 3 famous fear marketing campaigns As we promised you at the beginning of this article, we present you with some marketing campaigns that owe their success to the feeling of fear evoked. The exploitation of this natural and spontaneous emotion, in fact, has sometimes created very effective marketing initiatives, since fear is a useful weapon for user persuasion.
Curious to discover them all? Let's begin! SimpliSafe: Fear is everywhere It is a fact that fear is everywhere: just turn on the TV during the news to get confirmation. In fact, the quantity of negative news far exceeds that of positive news, making us restless and triggering a strong feeling of anxiety in us. In fact, if we were to take all the news we hear and read too seriously, we could remain immobilized by the fear of acting and doing something wrong. Even leaving the house could scare us. To make matters worse, SimpliSafe , a brand that deals with home safety, presented, during the 2019 Super Bowl, an advert that leverages fear. The video shows the side effects of overexposure to negative news , which frighten or terrify us, even if sometimes exaggerated or not entirely truthful. “ Fear is everywhere ” but SimpliSafe, in this case, wants to place itself on the level of those who can save the situation, at least within the walls of the house.